& Tips
Reports indicate that 89% of content marketers cite that content marketing produces higher quality leads compared to other forms of affiliate marketing. Every successful content marketing strategy st.
Read more
When you think of Shakespeare, what probably comes to mind is a bearded man sat in a dingy room writing plays under the flicker of candlelight. From mind to paper, this one-man-masterclass then proc.
Read more
8.5 billion. That’s how many searches happened through Google on the day this article saw the earthly lights. Overall, it’s estimated that 5.6 billion searches occur per day .
Read more
Before we get to creating a kick-ass website content strategy, step back and think about the essence of content for a while. It is as true now as when Bill Gates said it back in 1996 , “content is.
Read more
Of all truths you’ve ever heard about our universe, only three are downright indisputable. One is—you guessed it—the sky being blue. The second truth is well-publicized in all quarters imagina.
Read more
Are you caught up in crafting customer service or marketing strategies? If you answered “Yes,” you probably forgot to work on your FAQs. And you’re not alone; almost every website neglects its.
Read more
“Good content is not storytelling, it’s telling your story well” - Ann Handley With the digital revolution in full swing, content is now the latest focal point for businesses when it comes to .
Read more
If you are torn between writing your website content and hiring a copywriter, you are not alone. Most business owners who run websites feel the same. Maybe you can’t decide because you’re afra.
Read more
How can you make your website content easy to find or reach the right readers? Before you discover that, I love a Neopolitan–more than the next guy–once a week and twice on the weekends. The.
Read more
We'll talk a lot about the fundamentals of sales funnels today, but before that, some context. Picture walking down a beautiful street minding your own business on a quaint Friday evening. You'.
Read more
If you’ve ever had a crush, you know it is vital to grab their undivided attention. Easier said than done! You get your ducks in a row and devise a killer strategy (or so you tell yourself). Y.
Read more
POV: You’re working from home trying to wrap up the week’s task on a hot Friday afternoon. Then there’s the salesman at the door who won’t let you go. “It goes for $127, but today you ca.
Read more
Picture this. You see someone cool across the room. They're laughing their hearts out, wearing a great outfit, and hanging out with some of the loveliest people you've ever set eyes on. You fall all.
Read more
In the business world, there are three main stages that a buyer goes through when making a purchase: TOFU, MOFU, and BOFU. We will get into the fundamentals of each of these terms in a few but first .
Read more
You may have heard that the customer is always right. But who's the right customer? And why all that hassle of knowing them? This article will help you identify who's buying what you're selling, .
Read more
You’ve probably heard about this popular joke: Three men of the cloth (a priest, a pastor and a rabbi) met up at a bar. They started arguing over who’s the best at what they do. They agreed to go.
Read more
Just about every business is rushing to secure a corner on the internet. In fact, about 69% of B2B companies have rolled out content marketing strategies. What does that mean? You need to create roc.
Read more
Let’s play a simple game. I’ll ask you two questions; you are to take your time to think and answer the first in your mind before reading the second. I know it doesn’t sound like much of a game.
Read more
Winning in today’s business world is no longer a question of whether or not your product is legendary. That was ten years ago (and your product is epic, btw). Nowadays, it’s about whether or .
Read more
Product pages have come a long way. And if you’re wondering, they are still as powerful now as they were decades ago. This Joseph Sugarman ad is a masterclass on produ.
Read more
If a business owner tells you they can handle all of their brand's content writing entirely on their own, they're lying. Ok, they're not lying. But there's more to the story. While one person can m.
Read more
