Best Content Writing Agency: How to Find the Shiny Diamond in a Sea of Mediocre Content Writing Services
Picture this.
You see someone cool across the room. They're laughing their hearts out, wearing a great outfit, and hanging out with some of the loveliest people you've ever set eyes on. You fall all over yourself. How can you be friends with this person?
So you introduce yourself. But immediately you exchange pleasantries, you can’t help but notice that something is off. Maybe they're full of themselves—or lack anything interesting to say. It's all a façade, and you fell for it, you think, as you embarrassingly walk away (quickly) in the opposite direction.
A similar pattern plays out in the content creation world every other day. Consumers (like yourself) spot a visually "stunning" professional content writing service, but upon closer inspection, they're rewarded with a clichéd tagline, confusing service offering, or a lineup of dry blog posts. Woe unto them if they decide to procure the said article writing service.
In content writing speak, this is, well, tragic. Why settle for mediocre professional writing services when you can get the crème of the top?
A great content creation service pumps up the intrigue by actually walking the talk. Read on for actionable tips on how to pick the very best of the bunch.
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1. Pricing vs. Quality
"Quality is remembered long after the price is forgotten." Not my words; Aldo Gucci's.
The battle between quality and price has existed long before time itself. But when it comes to choosing the best content services, the winner is pretty much undebatable: quality.
We all want the best value for money, and with the best content writing agencies, you'll find that it might cost more but is of superior quality. Going with the cheapest content agency might seem like a good deal till it costs you traffic with the resultant piss-poor content. You can negotiate the price but never compromise on the standard of writing. Period.
If you intend to use the company's content services rather regularly, see if you can negotiate a set rate for current and future projects. In this way, it'll be easier to budget for the content costs and incorporate them into your content strategy to keep a pulse on the ROI.
2. Verify if the Agency is Real
With so much deception going on around the world, the line between what's real and what's fake is more blurry than ever before. Sadly, the content writing realm hasn't been spared by this damning pandemic.
With that in mind, check whether the content team in question exists or if they're just some fraudulent university kids somewhere in Pakistan looking for the fastest route out of poverty. Do your due diligence to find a team of writers that'll understand your needs and deliver high-quality content accordingly.
To verify if they're real or not, ask them for instant proof. The writing team will likely share a sanitized list of clients for which they produced successful results. If they're hesitant about this, turn away and never look back.
Should you interview them just to be sure? Heck yeah! I mean, it's not like an "interview" interview, but I'd certainly recommend a meeting if you're close by or a zoom call if not.
I'm massively in favor of working with people you like and trust. I have found over the years that gut instinct works really well when choosing who to work with.
So if you hop on a quick call with your prospective content team and find that you're getting on like a house on fire, then that's another positive tick in the box.
3. Experience is King (Yeah, We Said It)
Sounds like a no-brainer, right? Tell that to a business owner who's hell-bent on getting bulk content handled as soon as tomorrow, even if it means sacrificing content quality.
It's not enough to be a blog writing pro; the blog posts in question need to be created with the right mix of keywords to reach the intended audience. An experienced content marketing agency can offer you SEO content writing services that will ramp up your traffic and give your website visitors good quality material.
Make sure that the company has a good selection of subject matter experts and has worked with your market niche in the past. If the content team specializes in technical writing, it's unlikely that they'll be as proficient in writing about dog leashes and bikinis.
Some agencies have professional writers whose experience spans various niches, but others are quite specific in the type of content they choose. The best way to find out if the content agency is a good match is to have a hard, long look at their portfolio. That's it.
4. Open, Reliable Communication
Good communication is a sure sign that the content agency is interested in working with you. In today's digital world, options for quick contact are virtually endless. Find out what channels that particular group of professional writers offers and if they have instant messaging options in the event of an emergency.
At the outset is when constant communication matters the most. Make sure you're able to reach the content agency so that you can amicably iron out issues regarding deadlines, price, content strategies, keyword optimization, and the like.
Once the writing team has a better idea of what you need, let them work their magic. Don't change the specifications midway or try to add additional tasks (without expecting to pay the extra). Don't hassle your content creation team or expect them to whip up high-quality content like they're on steroids. Good things take time, remember?
5. An abundance of Content Writing Services
The best content writing agency doesn't just offer compelling content in one niche; it opens up its wings to cover several of them—and just as adeptly as the first.
To that end, make sure the company you're choosing has a full-fledged portfolio and can handle different types of content writing with equal dexterity and expertise. Can they whip up top-notch SEO-optimized content in the same way they can deliver knitter-sweater landing page content? Are their social media posts as good as their technical writing? (Lame comparison, I know, but you get the point).
As they say, the devil is in the details, so be sure to check out a few real samples to remove any doubts you might have.
Best Content Writing Agency Is Our Second Name. We Live, Love, and Own the Craft.
Some content writing agencies wish to be the best to ever do it. Others, perhaps oblivious of the true meaning of "high-quality, custom content," blub too much but fall flat when they're presented with the actual work.
Then there is us, Zoey. We don't just wish or claim to be the best; we ARE the best. That's because we understand what it takes to write top-notch pieces of content that leave both search engines and your target audience grinning from ear to ear. We have lived the craft, mastered it, and we're now itching to make our expertise work for you.
Here's our exclusive blog on how to find your target audience without missing a beat.
Now, for the last time, where can you find talented, English writers that can create engaging, original content with the finesse of Shakespeare and the creativity of Hemingway? You got it right—Zoey.
Send us a quick message today, and see if our content marketing strategy is the final piece in your marketing puzzle!
Photo by Gerd Altmann from Pixabay. Thanks, Gerd:)
