Why You Need a Copywriter To Create Content For You
Just when you think you've got content marketing figured out, one of your competitors launches a new campaign or tactic. The last thing you want to do is panic and start from scratch in an attempt to keep up with the latest trends in digital marketing.
If you lack copywriting skills, you shouldn’t attempt writing content for your website. This is because poorly written content will not only turn away potential customers, but it will also make your site look like it was thrown together by an amateur. You want to impress your audience with a professional looking site that has engaging, well-written posts.
If you want to compete in the digital world, you need to hire a professional copywriter that can create high-quality content for all of your business needs. Remember, it's better to go into battle with a general than going solo without any help at all!
A copywriter can help fill this void and create engaging text for your site that will attract visitors, reflect the values of your company, convince them to engage with you or take action, and leave a lasting impression on your readers.
This article explores what copywriters do and why they are important to your business' success. Here are the five reasons why you need a copywriter to create content for you.
1. They Save You Time
In order to come up with high-quality content, you need a lot of time. A 2019 survey of bloggers found that 19% of the respondents take more than 6 hours, and 17% need about 2 hours for a typical blog post. Considering that the respondents were actual professionals, you most definitely need more time for each if you’re not one.
If you are putting off any other aspect of your business in order to write, you are not making the best use of your time. Even if you don’t have anything else to do at the moment, once your business grows, you won’t have that much time anymore. And if you hire a copywriter then, it may be to your detriment as your audience may notice the change in content.
2. They Create High-Quality Content
Creating high-quality content requires a deep understanding of the subject matter. A professional copywriter comes with years of experience and measurable results. And since experience is linked to conformation and adaptability, they are able to cover a plethora of niches and contents such as sales funnels, emails, and web copy among others.
High-quality content does not only pass the message across, it also builds the image of your brand. Your brand image here refers to how your audience portrays you. It is how they perceive you and it affects their buying habits. A professional copywriter can help curate a near-perfect image through language, tone and, relatability. To that effect, they also create a good impression at the beginning of the content, to keep the audience reading up to the end.
3. They Write Specifically To Your Audience
The point of copywriting is not to present what you have to offer to your audience then asking them to purchase. No. It is about communicating with them. It is about presenting to the audience what the company is about, and why they are worth consideration.
Most people prefer personalized content. Your goal is to keep the reader hooked up to the end, then you present what you have to offer. As such, simply throwing around facts in a bunch and presenting it in a mundane format is disastrous to your efforts.
Most importantly, professional copywriters cannot write without researching who you are targeting. The content needed for a bakery is very different from that of a software company. They research the target audience, put themselves into their shoes, and come up with content that presents how the company can solve the problem for them.
4. They Increase Organic Traffic
You can have the highest-quality and most compelling content on the entire internet, but if no one can find it, how will it help you?
In order to increase traffic to your website by ranking higher on Google, you need content that is optimized. A professional copywriter will help you achieve this by researching your target audience, coming up with search terms that they commonly use, and incorporating them into your content naturally. This ensures that your website ranks higher in search engines.
Google monitors the quality of content through metrics, such as time spent on the page, depth of the page, and the bounce rate. In short, you need to ensure that your copy is enticing enough to keep your readers hooked and get them interested in what you have to offer in order to rank higher in Google searches.
Additionally, a professional copywriter is always updated on Google search updates, which may be hard for you with running your business and all. This will ensure that your content is always updated and doesn’t lose its rank.
5. Proofreading
For every 100 words, a typist makes 8 mistakes, so proofreading is absolutely vital. Due to experience and qualifications, copywriters are able to identify grammatical errors, such as an extra comma or misused homophones, among others, with ease.
The quality of grammar affects your SEO, so it is important that all written content in your business goes through a copywriter to read and make any corrections if necessary.
Hire a Professional Copywriter Today
There are so many nitty-gritties that go into creating high quality content that reels in your target customers and converts them to paying customers. If you need a professional copywriter who understands what drives conversions and engages readers with compelling storytelling, look no further than our team at Zoey Writers.
Our experience working with clients from diverse industries has given us unique insights into how people consume information online--and we use those insights every day when crafting marketing materials that convert prospects into loyal customers. So let our talented group of professionals help make sure your blog posts can do their job by creating valuable content for your website.
If you need help with any content writing services and materials such as blogs or newsletters, we can provide assistance at affordable rates.
