6 Different Types Of Content For An Effective Content Marketing Campaign

Just when you think you are done crafting a successful content marketing strategy, you realize there is a lot more at stake. Case in point, it is not just about creating good content: it is about creating exceptional content and, more importantly, presenting it in the ideal form for it to pass the message across and increase your ROI.

You can have the best content out there, but as long as it is presented in a form that does not really communicate with your audience, you will miss out on all the benefits of an effective content marketing campaign.

Of the tens of forms and types of content, the 6 below are vital to a healthy content ecosystem. Once you incorporate each into your content marketing efforts, you will see a boost in leads and conversions.

1. Blog Posts

Blog posts are among the content types that should never miss from your content marketing tactic. They are among the most effective and cost-efficient types of content. 

According to content marketing statistics, businesses with active blog posts have 67% higher lead generation, 97% more inbound links, and 434% more indexed pages.

With these statistics, if you create high-quality blog posts that follow SEO’s best practices, you have a very high chance of showing up at the top of search engine results.

One thing to keep in mind when creating these pieces of content, however, is that the content of your blog posts should be centered around what your target audience is searching for while looking for businesses like yours. You need to do keyword research to know this.

With its numerous benefits, you will be forgiven to think you have to break the bank to enjoy them. This couldn’t be farther from the truth. The cost of creating blog posts is very low. Even if you opt to outsource your blog content because your business does not have a team of writers, the cost is still low.

2. Video

Over the past couple of years, visual content has been rising in popularity. Among the different types of visual content is video. This popular type of content has been gaining momentum due to several factors, including the ease of creation and access of video content, thanks to video sharing platforms such as YouTube, Tik Tok, etc.

Considering that YouTube is the second most popular search engine after Google, you have to make sure your brand can be found on the platform. Be sure create brand-specific content that’s relevant to your audience and upload it on the platform. 

Statistics indicate that most people want to see videos more than any other piece of content from the brand they support. Not only does video increase your visibility, but it also increases your leads. According to a 2020 report, 93% of brands got a new customer due to posting a video on social media.

During the video content creation process, it is important that you take the current stage in the buying process that your target audience is at. If they are in the awareness stage, you should focus on short informational videos. If they are in the decision stage, product demos or how-to videos will push them to the next step.

An important tip for getting the most out of video content is to embed it within other awesome content in your website such as blogs.

3. Podcasts

According to Oberlo, there are currently more than 2 million podcasts and at least 48 million podcast episodes. This growth in the popularity of podcasts can be attributed to the fact that they are very easy to create and convenient for users to access. 

Podcasts are another form of content that you can incorporate into your content marketing campaign. They are an easy way for you to broadcast thought leadership with their massive reach. They can be very lucrative because once you have the right equipment, you won’t have to put in any additional cost to it. 

You can include podcasts into your content marketing strategy to increase brand awareness while giving your audience useful information. They give you an avenue to promote your expertise. 

While podcasting, you should keep in mind that the main goal is to provide valuable content to your audience. As such, although you can use it to promote your products and services, the main focus should be on topics of interest to your audiences, such as their challenges or social issues connected to your industry.

Starting your own podcast to market your brand is not something you should overlook as it can present many clear benefits to your business.

4. Infographics

While providing valuable content in written form, it is very easy for your readers to become bored and exit - especially if you are explaining complicated issues. This is where infographics come in handy.

Infographics are a visual content type that presents complex information you are trying to convey in a simple manner. They are an effective type of content that use short statements, clear images, and simple wording to pass the message. This format is the best way to convey a large amount of complex information to readers with short attention spans - which is anyone on the internet, really. It allows them to visualize data such as statistics, allowing them to understand the value of what you are trying to explain or how something works.

You can also go the extra mile and make them interactive to increase scroll time and engagement.

5. White papers

White papers are the first type of long-form content. They are much longer than blog posts and are downloadable as PDF files, unlike blog posts which appear as a webpage. 

White papers are based on data and research to pass thorough information to readers and promote a certain method of action in order to solve a common industry problem. According to a 2018 survey, white papers are a key part of decision-making for 71% of customers.

White papers are the best type of content in B2B marketing, followed by webinars. They set you apart as a though leader, add validity to your brand, and garner you respect in your industry.

To make your white papers as effective as possible, couple them with an eye-catching design and include a couple of infographics and images to keep the readers interested.

6. EBooks

EBooks are the other popular  type of long-form content. They are the longest type of content in written content types. When used in conjunction with the other content types, they are quite effective at generating customer interest and increasing the strength of your brand.

Although it goes without saying, an eBook is not a 5+ page ad. The goal of the eBook is to address the needs and challenges of your target audience by providing useful information. Once they trust you, they will come to you when the need arises.

In most cases, the potential customers need to provide some information about them, such as an email address in order to download a free eBook or receive email newsletters. Once they become your email subscribers, you can constantly update them on any new and relevant content, while nurturing them through the buying process until you turn them into your current customers.

You don’t have to come up with completely new user-generated content for your eBook. Instead, you can just repackage your other content such as blog posts and eBooks.

Gone are the days where the success of your marketing efforts was dependent on advertising and hard selling. Nowadays, your marketing strategy is not complete and cannot be successful without creating high-quality content. Although you can use all the above, you should first research what type of content is popular among your target audience.

Incorporating different types of content will lead to an effective content marketing campaign by hitting most, if not all, of your goals during the buyer’s journey.

Kick-start Your Content Marketing Campaign with the Help of a Professional Copywriter

Okay, so you’ve been reading this article and have learnt about the different types of content for an effective content marketing campaign. If you don’t have time or the skills needed to craft consistent content for your content marketing campaigns, it’s prudent that you hire a professional copywriter. That’s where Zoey Writers come in.

We are a copywriting agency that specializes in producing evergreen content that is guaranteed to turn prospects into leads. If you're looking for a content writing services from a writer that produces great content for different purposes, we can help. 

Our experienced team of writers can help with any form of content marketing campaign. This is because we can create different types of content, from web copy and sales letters for your company's website to blog posts, white papers, eBooks, social media pages, and so much more. We can guarantee that when you work with us on your next content marketing project, you will be pleased with the results.