& Tips
An excellent whitepaper can be the difference between killin' it and flopping your content marketing strategies. After a hot brainstorming session, you finally come up with a fantastic idea for a wh.
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Here is what you, as a white paper writer, have in common with a lawyer: You have to back up your case with a mountain of research, You have no room for errors. Every topic you cover, every point .
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After studying more than 1 million pieces of content, Moz and BuzzSumo had this to say: Crafting content from original results helps your piece significantly outperform others in terms of links, traf.
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Each type of content serves a motive that is inspired by the needs of the content’s target audience. Because the average person today craves credible information, producing solid content is also o.
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Pop Quiz. What’s more prevalent today than in the last couple of years? A pandemic Information overload Billboards You know the.
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If you think that whitepaper writing is hard, it’s high time you reconsider. Unless something is terribly wrong, writing breathtaking whitepapers should be effortless. However, there’s a cavea.
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Have you created a professional and customized website for your business? Kudos! Coming that far isn’t a joke. But you've only scratched the surface. If you want to convert your website into a sal.
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You’ve weaved and posted a high-quality and informative blog. But all you hear is crickets. Creating an excellent article is one thing. But getting as many eyeballs as possible to engage with it i.
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Starting a new blog is a great, but an intimidating experience. Although you are thrilled at the thought of people reading and sharing your blog post while converting them to customers, you can’t h.
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Picture yourself at a music festival. You’re wearing your Insta-worthy outfit and are showing it off at every opportunity. Everyone is dancing, serenading, and pretty much having the time of their .
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Sometimes, as a blogger, it may feel like the odds are stacked against you. You have only a few seconds to get the attention of the potential reader using your headline, tease them and convince them .
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Dream with me for a moment. Imagine a near-distant future where we're all gathering freely once more. You and I are attending the year's biggest content marketing conference. Before we head to the.
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"Give a man a fish, and you've fed him for a day. Teach him how to write blogs that convert, and you've fed him for eternity " Sun Tzu, the art of war. When it come.
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Think. When was the last time someone wrote for you a fluid, fluff-free, character-rich copy that knocked your business goals out of the park like these ones? One year ago? Two, maybe? Never? O.
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Without a copy that stands out, your business can easily get lost among the sea of other websites. So be sure every piece of content you put out there is compelling and resonates with your ideal and .
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It is not easy to find the right words to tell a company’s story, and it is even harder to do so consistently. So, when you come across a well-written, consistent copy, you can’t help but wonder .
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Those few moments before any content creator starts writing a piece of content are surreal. You're sat there as your computer logs on and the possibilities flood into your mind; "Maybe today is t.
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Want to know the quickest way to rank on page 1000 of Google? Ignore copywriting—commission blog posts that heap praise on your "5-year grand plan" and whatnot, or better yet, spend time slapping .
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You’re planning to hire an SEO writer to take your content marketing to new heights in Google. But do you need a copywriter or a content writer? Are the two even different? After all, they’re.
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Who else can't stop going back to "that" viral Dollar Shave Club video? You know the one I'm talking about… The one featuring a drop-dead handsome man with a charismatic stare and an oh-so-terr.
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Just when you think you are done crafting a successful content marketing strategy, you realize there is a lot more at stake. Case in point, it is not just about creating good content: it is about cre.
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