How Blog Writing Services Help Your Business Succeed
Have you created a professional and customized website for your business? Kudos! Coming that far isn’t a joke.
But you've only scratched the surface. If you want to convert your website into a sales engine that roars above the internet noise and clutter, your best bet is to embrace a rock-solid blog writing strategy.
Benefits of Blogging
Are you looking to skyrocket your website traffic, cement your industry authority, engage your customers, and benefit from a sales pipeline that never runs dry? Discover the endless benefits of professional blog writing services:
1. Blogging Drives High-Quality Traffic to Your Site
Raise your hand if you desire more people to visit your website. Yeah, us too.
Sure, people who know your name can type it into their browsers and hit the search button. But it would be best if more people knew you exist.
You could buy an email list and blast a series of messages to every Tom, Dick, and Harry, hoping that some of them will open and act on the emails. Now, this email marketing strategy is the quickest way to destroying your brand reputation, attracting penalties, and spending vast amounts of money.
You could buy tons of paid ads. While this method is legal, it's still expensive. And the moment your bank account runs dry, traffic to your company blog dies off.
The only inexpensive, legal, and sure-fire method that remains standing is blogging. Every time you publish a blog post means one more chance to appear on the search engine results page (SERP) and get more organic traffic. It tells Google that you're an active contributor of high-quality content worth ranking. Your blogging efforts will finally pay off in attracting increased traffic.
2. Blogging Builds Relevant Links
Google algorithm considers inbound links or backlinks (among other factors) when ranking sites. In fact, many bloggers and eCommerce experts swear that link building is the third-most crucial factor in Search Engine Optimization.
41% of SEO gurus say that this crucial strategy can prove to be a headache. But with effective blogging, the game becomes a breeze. Just be sure your audience and industry authorities see gold in your articles.
In the eyes of Google, links to authoritative sites are recommendations or votes of confidence from other sites. Play your cards well, and this behemoth will consider you a trustworthy industry expert. Your search engine rankings will gradually start going up.
Backlinks are also crucial if you're looking to build and cement your domain authority. The ultimate result is improved discoverability in Google.
3. Blog Articles Can Drive Social Engagements
Sure, social networks are riding waves. However, it's no secret that Facebook and other juggernauts love the play-to-play models. The result is diminishing organic reach. The current average reach of a Facebook page's organic post is around 5.20% only.
Blogging comes in to boost your social media discoverability without breaking your bank. Craft engaging and relevant content to entice some of your followers to social share with their connections. The result is improved exposure to new audiences. Also, social engagement is a factor in search engine rankings.
Besides, quality blog posts can fuel your output on LinkedIn, Facebook, Twitter, and other platforms. Have you posted a blog article today? Go ahead and promote or share its link on relevant media channels. That way, you don't have to pull new ideas out of a hat.
4. Blogging Delivers Continuous (Not One-Off) Results
Most people don't know this benefit. With the right content marketing strategy, blogging can continue to increase your blog traffic and target customers long after publishing it. You see, over time, blog posts tend to gain ranking plus authority, leading to a skyrocketing amount of high-quality traffic.
Ask HubSpot, and they'll tell you that more than 75% of their blog views are from posts that date back many months and years ago. Even better, these older posts deliver more than 90% of their leads.
Also, you can easily update successful blog posts to bring in an avalanche of qualified leads and potential customers. The good news is that you don't have to craft relevant content from scratch again. All you need to do is to inject new links, the latest data, and fresh ideas. Just ensure these minor (but powerful) tweaks serve your current campaign goals.
5. Blogs Facilitate In-depth Explanations
It's hard to explain your services or products' benefits in a single social media post or product description area. Trying doing that, and people will quickly browse your post away. Blog posts take away this issue.
Do you offer technical services? Easy-to-read "how-to" guides will make your audience happy. Don't forget to throw in detailed case studies and articles that talk about benefits.
That way, you'll have a wealthy knowledge bank that encourages creativity plus innovation. As your posts dive deeper into complex topics, you'll come across as an authority and thought-leader in your industry.
Zoey Bloggers Brings You These and More Benefits!
Blog content writing services deliver results long after you've paid for them. But first thing first- be sure you hire a blog writing service provider that knows what works and what doesn't.
If you desire valuable content to boost your blog readership, you can trust our freelance writing service! Hire us, and you won't regret it.
