What Does a Copywriter Do and Why Your Business Needs One

Without a copy that stands out, your business can easily get lost among the sea of other websites. So be sure every piece of content you put out there is compelling and resonates with your ideal and potential customers. Eventually, your efforts will begin to bear attractive results, skyrocket your brand above the competition, and grow your business.

But when a pile of other business priorities is screaming for your attention, this dream may quickly become elusive. That's why you need a competent copywriter who can create excellent copies like these ones. And if you thought copywriters' work is just to slap some cute sentences onto a webpage, this article will dissolve that myth.

What Exactly Does a Copywriter Do?

A copywriter strives to capture readers' attention, engage, inform, and inspire them to take the next step. They help you:

1. Define your ideal customer

You want to craft a compelling piece of content. But first things first- who will you be speaking to? A copywriter can help you carve out your target audience by answering these questions:

• Who can reap the most from your services or products?
• What are their pain points and problems? Can your business solve them?
• Where are they hanging out online?
• What burning questions do they have? Can you answer them?

Grasp your ideal clients' needs and issues, and you'll weave a copy that resonates and connects with them.

2. Nail Your "it" Factor

Be sure to know your competitive advantage and capitalize on it if you desire to slice through all that clutter on the internet.

But being too close to your genius can easily block you from seeing this factor clearly. A copywriter's outside perspective will enable you to get to the core of what makes you- YOU. They can craft a unique brand voice that booms over all that noise from competitors.

3.Rank Highly on Google

A professional Search Engine Optimisation copywriter has the most advanced keyword research tools and experience to make your content attract Google's attention and boost search engine ranking. They know how to place those target phrases strategically to push your website up the search rankings.

4. Use Words to Sell

Many years have witnessed experienced copywriters using copywriting formulas that tick all boxes. They know the right copywriting elements that can convert an adamant reader into an actual customer. AIDA is just one of those formulas:

• Attention: Grab visitors' attention
• Interest: Pique their interest and engage them
• Desire: Build desire and let the website visitors picture how your well-packaged offers can solve their pain-points
• Action: Entice the readers to take the next step towards solving their problems and becoming loyal customers

5. Create a Robust Brand Story

Looking to build and cement your online presence? Be sure to spice up your digital marketing with a brand story that your clients can relate to. It's among the best ways of capturing readers' attention, engaging them, and helping them envision how their dream life will be like after using your products and services.

6. Craft a Content Strategy

Every piece of content you create should have a purpose: engage readers, create awareness, position your business as a though-leader, etc. That's where content marketing strategy helps you to fit the pieces together. Hire a freelance copywriter to craft a solid plan.

Why Your Business Needs a Copywriter

As seen above, the right copywriter will take your business to new heights.

1. A Copywriter Can Inject the Much-Needed New Perspective into Your Content

You can quickly get so wrapped up in your work that it becomes hard to see whether your content is right or wrong. You might think that blog post is enticing and exciting when it's pretty bland. You see, a copy that makes sense to you may fail to do so to a customer.

That's where copy and content creators that know their trade will step in, offer an objective look and deliver valuable content. They can create it in a way that relates to an average customer and entice them to take the next step.

2. We are the Copywriters, Not You

As an expert in your trade, it took a lot of pain and tears to get there. You made errors, learned from them, and sharpened your skills. As skilled copywriters, we have been on that road to success and done that too in our copywriting career.

Excellent copywriters and content marketers don't have to be gurus in your industry to create an impressive copy. They'll inquire from your current marketing, unearth your competitors' secrets, and draw from their rich copywriting experience.

They have the skills to weave together a concise, easy-to-read, original, and enticing copy. They know what works and what doesn't when it comes to writing persuasive content for:

• White paper
• Guest posts
• Inbound content marketing
• Social media posts
• Product descriptions
• Long-form content
• Blog writing
• Educational content 
• Promotional materials
• Annual reports
• Industry reports
• Direct response copywriting
• Search Engine Optimization
• Compelling headline writing
• Advertising campaign
• And many other types of content

3. Time is Money

This well-worn line remains true. Writing your website copy on your own may take 3 or 4 times longer than it would take a pro in that area.

Now, that isn't the best use of your time. Eventually, you'll opt to cut your losses and hire a copywriter to do the heavy lifting.

You see, your plate is already packed with other business priorities that yearn for your expertise. Why not hire an excellent copywriter to save you the headaches of having to juggle between copywriting and other tasks?

They'll swiftly beat that deadline, help you reap more sales more quickly. Furthermore, you can now give your business undivided attention to grow it.

4. Get Maximum Return on Investment

DIY your content strategy and copywriting might sound like a money-saving idea in the long run. But let's face it- creating compelling content is more than just stringing a train of words together. Developing a copy that sales demand a lot of work and time.

Nearly everyone and their grannies can write. But only a few of us are willing to endure years of practicing the best strategies that deliver impact and value. So very few eventually become pros in this art.

Invest in the right freelance copywriter, and you'll enjoy increased benefits without hiring an in-house team. They'll help you:

• Promote your offers effectively
• Rise up the search results on Google
• Skyrocket your brand awareness
• Increase conversion rates
• Boost sales

5. Get Fresh Content and Copy Every Time

Repeating and duplicating copy throughout your site may look like a fantastic time-saver. It'll indeed save you time, but your visitors and Google will quickly frown at the repetitive blocks of words and look elsewhere.

Do you desire to win this search behemoth over to your side, rise up the search rankings, and beat the competition hands down? The secret is to write fresh, high-quality, and relevant content each time. But that's easier said than done- as seen earlier, copywriting needs time.

With a professional copywriter, this dream is possible. Their persuasive content will convert your web pages into a sales engine that will turn leads into customers and give your competitors a run for their money.

The ultimate goal of copywriting is to bring high-quality organic traffic and boost conversion rates. An excellent copywriter will deliver helpful, informative, Google-friendly content in spades to help you achieve this target.  

Let the Wizards Do Their Magic

A freelance copywriter's work goes far beyond piecing words together. They help your content to solve issues, strike worthy connections, and cement trust. You don't have to hire an in-house marketing team if your budget is tight.

Hire our creative team now to witness the magic first-hand.