Content Production in the Age of AI: A Comprehensive Jasper Review
Reports indicate that 89% of content marketers cite that content marketing produces higher quality leads compared to other forms of affiliate marketing. Every successful content marketing strategy starts with an effective content production strategy.
While important, content production can be a time- and labor-intensive task. Creating blog posts, articles, videos, infographics and a variety of other content types requires a considerable amount of work from content writers and editors. The blog writing process is so intense that it can take writers a couple of days to complete the content creation process.
With companies producing and managing marketing content on a daily basis, many have turned to various technologies to ease the burden associated with content production. One of the more capable of these technologies is Artificial Intelligence (AI). This is where Jasper comes in.
What is Jasper?
Jasper, formerly known as Jarvis AI before Marvel Swooped in, is a writing assistant that uses artificial intelligence and natural language processing to generate high-quality blog posts, social media posts, product descriptions, video scripts, ad copy, landing page copy, and even marketing emails in real-time.
As far as faster writing is concerned, Jasper AI is an absolute game-changer as it creates any piece of content three to five times faster than an average human.
You can use this copywriting assistant to create blog articles from scratch, edit epic blog posts, write meta descriptions, or use it as your long-form assistant.
Jasper AI has a rating of 4.8 stars on G2 and 4.9 stars on Capterra.
But is this amazing tool worth the hype? I’ll leave that up for you to decide after reading this comprehensive review.
Here is everything you need to know about Jasper AI copywriting tool. We discuss what it is, its features, pros and cons, and who it is best for.
Explore the Amazing Jasper Features
So good is Jasper that several well-known companies such as Google and IBM use it. What makes it so good? Here are some of the features that make Jasper AI an invaluable content creation tool:
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Easy-to-use Dashboard
Jasper AI has a very intuitive dashboard that anyone can easily find their way whether it is their first time using an AI writing assistant or not. You can use the sidebar on the left to navigate through the app.
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Customizable Tone of Voice
This is one of the coolest features of Jasper AI. It can understand the tone of voice or mimic an existing one to match the piece of content you want to generate.
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Content Templates
You don’t have to start your projects from scratch with the 50+ content templates that Jasper comes with. They are divided into several categories that include email, website, social media, blog, and ads, among others. The content templates themselves include creative story, AIDA framework, content improver, and long-form assistant, among several others.
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Perfect Grammar
Jasper AI prevents those pesky and detrimental errors that might slip our eyes when writing content. The content generated is 100% grammatically correct. It also allows the free Grammarly extension, so your blog articles will be entirely error-free.
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Multilingual
Jasper understands and accurately writes content in 25 world languages, so you are not confined to English content.
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Plagiarism Checker
If you need to, you can purchase the premium add-on to enable you to check the originality of your content using Copyscape, a very powerful plagiarism checker.
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Integration with Surfer SEO
Surfer SEO is an invaluable copywriting assistant for internet marketers. It can give you suggestions on what you should do for your content to rank high on search engine result pages.
Jasper has partnered with Suffer SEO to help you develop top-rank content and drive traffic to your site.
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Excellent Customer Support
You can expect a reply from the Jasper customer service team within an hour or less when you email them.
Jasper AI Pros and Cons
Jasper AI allows your creativity to flow without limits while providing a structure to help polish and regulate your content—the best of both worlds.
But, before subscribing to it based on the above features, you should consider the pros and cons below to help you make a more informed decision.
Jasper AI Pros
- It is very versatile and capable of creating almost any type of website content.
- This amazing tool comes with over 50 content templates to start you off.
- It comes up with entirely original content.
- If you upgrade to Jasper Boss Mode, you can have this AI tool write up to 50,000 words for you per month.
- You can optimize the output for search engines to raise your search engine rank.
- Excellent customer support and an active online community.
- Jasper AI supports over 25 languages.
- It’s constantly improving, so the content it produces will keep getting better and better.
- Once you sign up, you can enjoy the 5-day free trial.
Jasper AI Cons
- The technology it uses, GPT-3, is only trained on 10% of the internet, and up to 2019 only, so it doesn’t “know” the latest events.
- It’s not ideal for writing blog posts on a mobile phone.
- You need to check its output for factuality.
- It tends to repeat itself, especially for long-form content.
- The AI-generated text may at times feel “unnatural” and not written by a human.
- Jasper AI doesn’t have an API.
Who is Best Suited for Jasper?
Pretty much everyone who writes could use Jasper AI in one way or the other. But, because you have to pay for the Jasper Boss Mode, the people who can get the most value for their money include:
- Content publishers, marketers, and bloggers.
- Copywriters and social media managers.
- Small businesses that cannot afford a professional writer to write compelling product descriptions and cold emails.
- Students who may need help with assignments and essays.
- YouTubers who need unique, catchy titles and descriptions for their posts
You shouldn’t use Jasper AI if you don’t have anything to lose, such as a good grade of traffic to your site.
Alternatives to Jasper
Even though Jasper AI is considered the best tool for writing content by a considerable margin, it is not the only option. If you are looking for a feature that Jasper doesn’t have, or it doesn’t do a specific function well, its alternatives include:
- Copy AI
- Copysmith
- Copyshark
- Wordtune
- Write Sonic
Each matches up to Jasper AI differently, and if you look into them, you are sure to find the feature, function, or price point you are looking for. Most of them offer a free-trial period so you can “test drive” them to know if they have the feature or function you need.
Generate High-Quality Content Hands-Off
If you’re looking for the best AI writing assistant to help you speed up your content creation and improve its quality, the Jasper AI tool is all you need. It offers a set of features, such as integration with Surfer SEO, a grammar checker, and content templates that can help you develop powerful, quality content in a fraction of the time you would have used to create one manually.
But, as we mentioned, the content may feel unnatural. You can make minor edits to add some life to it, but what was the point of paying for it if you still have to do some work yourself? That is where Zoey Writers come in.
If you want high-quality content that feels like real humans have written it, don’t go the Jasper way—reach out to us at Zoey Writers. We can help you create whatever content as fast as you need (though not as quickly as Jasper, of course) and deliver the best quality.
Contact us today to find out how we can help you churn out high-quality content that converts leads to customers.
Before you leave, here are other content production tools to simplify your process.
- Grammarly review— for squeaky clean and error-free blog posts
- Spyfu— understand your competitor's SEO strategy
- Spyfu Vs Semrush— who wins the SEO optimization battle?
- Spyfu Vs. Ahrefs— which is the better search optimization tool?
- 12 Grammar tools to simplify content writing
- Frase review— for SEO optimized posts
Photo by Alex Knight. Thank you Alex:-)