The Cream That's Sitting Pretty at the Top: 10 Best Content Writing Services for 2023
If a business owner tells you they can handle all of their brand's content writing entirely on their own, they're lying.
Ok, they're not lying. But there's more to the story.
While one person can move mountains for a company's online presence, the reality is that there are far too many opportunities in content writing for an individual to deep dive into all of them. A small team has to prioritize, and there's absolutely nothing wrong with that.
However, if your budget has room to outsource, working with a content writing service will enhance your efforts and create a smooth path to reaching—and even exceeding—your business goals.
Content writing services are filled with experienced writers who are ready to build your content strategy and create results-driven deliverables. It's a job they relish, a job they can do with their eyes closed.
When you feel the overwhelming need for more time and talent, partnering with a content marketing agency is a smart move guaranteed to augment your output while also adding more thought partners to your toolbox.
Relevant Reading:
The Ultimate Guide to Creating Content Clusters
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Stripping Down the Skyscraper SEO Technique: The What, Why, and Everything in Between
Flesch Reading Scale: Everything You Need to Know
Our Picks for the Top Content Writing Services This Year
Once you kick-start the process of finding the right content writing service for your needs, parsing through the seemingly endless list of agencies can become a project in its own right.
This list of rockstar services is here to make your search a little easier.
Drumroll, please.
1. Zoey: Best Overall
We know—including ourselves in a list of top content writing services for 2022 seems like a biased and somewhat rogue opinion. But like the great RuPaul once said, "If you can't love yourself, how the heck are you gonna love someone else?"
In all seriousness, though, we have the evidence to back up our claim, and it would be an honor (underline privilege) to add your company to our list of worldwide clients.
Zoey is an end-to-end, complete content marketing agency that offers research-focused, plagiarism-free, high-quality content across all mediums, at any scale, and within any industry.
In case you're wondering, Zoey refers to the principle of life in the spirit. We not only have the ability to craft streams of whip-smart copy; we have a superpower: invigorating your content strategy by tapping into the experiences, triumphs, and challenges of your audience.
Ours is a team like no other, a team that fell in love with writing and decided to do it for a living. A team boasting some of the most creative minds out there, with the passion and zest to match. A team you can count on every single time. Your next "in-house" content writing team, if you may.
And no, we're not just fluent in B2B writing. Our offering cuts across several industries, facets, and lingos (yup, even those topic clusters you've been trying so hard to conjure up in futility). Throw us any project of any scope, and you can be sure we'll deliver nothing but perfection.
Pricing
We charge a starting rate of $0.13 per word for all types of content.
Name a more competitive, transparent pricing structure in the industry; we'll wait.
Scope of Work
Feel free to request the following services:
- Article and blog posts
- Product descriptions
- Social media posts
- White papers
- In-depth technical pieces for niche audiences
- Case studies
- Ebooks
- Copywriting
- SEO-optimized copy
- Website content
In short, our professional writing services run the gamut. If you can mumble it, we can put it down on paper. Just say the words.
2. ContentFly: Best for Bulk Content
Ladies and gentlemen, say hello to the "Uber of content writing." At least that's what their website says.
Launched in June of 2020, ContentFly encompasses a team of highly-vetted professional writers who come from a dozen different industries. Besides that, they can serve a variety of your content writing needs.
Pricing
They have multiple plans, and the most basic one starts from 4000 words for $250/month. It goes up to 32000 words for $2000/month.
If in case the word limit exceeds, you'll have to pay an extra 7 cents per word.
Scope of Work
- Landing pages
- Emails
- Articles and blog posts
- Social media posts
- Product descriptions
If, however, you're in search of more technical pieces (think: whitepapers and eBooks), you'll have to turn to a full-fledged content writing service (like us) for assistance.
3. Brafton: Best for SEO Content
You must be living under a rock if you've never heard of Brafton. In wrestling terms, they're the Undertaker of blog article writing and content marketing in general—simple, timeless, and, yes, all-action.
With a robust team of full-time content creators, strategists, and project managers located around the globe, Brafton is equipped to offer a full suite of marketing services for all of your content goals.
This extensive roster also allows them to match clients with team members who are best suited to their needs, industry, and timezones.
But are they really as good as they claim to be? Well, their rankings in The Manifest, Featured Customers, and Clutch Leaders Matrix are there for all to see.
Pricing
Brafton has different pricing for each different type of content they produce. For written content, for instance, they charge $1 per word.
This means a 1000-word blog post will cost you $1000, which, in our humble opinion, is very high for the market.
Scope of Work
- Blog posts
- SEO content
- Business copy
- Copywriting
- Article writing
4. Upwork: Best for a Budget
A bazaar of sorts for freelance workers, Upwork is a great place to find professional content writers that meet your specific needs—and for a cheap, too. If there was a "try-this try-that" market for content writing, this would be it.
Upwork claim to have hundreds of writers at their disposal, all from various niches and specializations. As such, you can try them if you have bulk content that needs to be written on short notice.
Pricing
On average, it costs $15—$40/hr to hire a writer on Upwork. You don't need an expert to tell you that that's one of most competitive pricing in the market.
Scope of Work
- Facebook posts
- Tweets
- SEO content
- Product descriptions
- Meta data
- Press releases
- City pages
- And more!
Unfortunately for Upwork, they don’t have individual samples to showcase to prospective clients. You’ll have to hire writers based on their ratings on the platform.
5. Compose.ly: Best for On-Demand Copy
Some content services (not us, of course) claim to bring the house down with engaging, top-of-the-line content, only to fall head-first in the SEO front.
Others do the complete opposite, perhaps oblivious of how high the stakes are in today's human-first content marketing world.
But not Compose.ly. With this content writing agency, you get the best of both worlds, and effortlessly so.
What particularly stands out about Compose.ly is the fact that they only hire writers after a rigorous evaluation for content, tone, and style.
Wait, there's more.
As a client, you won't be able to choose the writers yourself. Compose.ly uses your feedback to match you with the appropriate writer (if you're an existing customer). You can also get in touch with their support team to request a favored writer.
Pricing
Compose.ly has three plans to choose from:
- Custom projects: A team of top industry writers at custom pricing
- Managed service: With $999/month, you'll get access to top writers and a client success manager, who serves as the intermediary between the client and writer
- Self-service: The prices are based on word count, and you get to work directly with the writer
But can you really depend on this service to compose any and all of your original content?
Time to find out!
Scope of Work
- White papers
- Newsletters
- Blogposts and articles
- Press releases
- Product descriptions
- Website pages
If Zoey had a twin sister, Compose.ly would be her (wink!).
6. iWriter: Best for Multi-Niche Requests
iWriter is a lot like Upwork but strictly for content writers.
You can post your requirements on this platform, select any particular writer, and assign them a scope-specific project. Or, you can let iWriter choose your projects, review the articles, and only pay when you approve.
They have a huge pool of approximately 115,000 writers. This can be a good thing as you'll get so many options. But it can be daunting if you're a solopreneur or a small business.
Pricing
You can get standard quality content of 150 words for just $1.40. If, however, you want high-quality content that doesn’t miss a mark, you'll have to pay $145 for 2000 words.
Scope of Work
"Any" is the word when you're using iWriter. You can request any kind of content on this platform.
7. Verblio: Winners for Blazingly-Fast Delivery Time
Verblio's recent rise to writing stardom hasn't been by fluke. Over the years, this content marketing agency has refined its onboarding process, meaning that only the "beau monde" get to handle your content.
Pricing
Expect to pay between $34 and $359 for every piece of written content.
For example, a 1000-word blog post will cost you $119.95. Of course, if you want optional extras such as search engine optimization and photos, you'll have to pay more.
Scope of Work
- White papers
- Copywriting
- Website content
- Press releases
- Resumes
- Ebooks
- Reviews
- And more!
8. MarketSmiths: Best for Technical Content
"Most words are filler. In our hands, they're crisp engines of strategy." That's MarketSmiths' tagline, and it starts to make sense with the first line you read on the platform.
Based in Brooklyn, New York, MarketSmiths are an on-demand copywriting and content agency that claim to cultivate trust, inspire action, and drive growth. But it's not all claims and no proof: recently, they were included on the Inc. 5000 list of the fastest-growing privately-held companies in America.
With this service, you'll finally say goodbye to selecting, wrangling, and onboarding new content writers for every fresh initiative. Their writers are highly-vetted and, according to the site, "the cream of the top—embodying intense daily practice and staff-level ownership."
Pricing
They haven't disclosed the pricings on their website, but you can always request a custom quote depending on project requirements.
Scope of Work
- Website copywriting
- Sales collateral
- Brand copy
- Product copy
- Industry-specific copy
9. Writing Studio: Best for Web Content
Who knew there was actually a studio for crafting the perfect content?! A studio where you could choose your own beat (brand style), pitch (tone), and tempo (brand voice)?
Jokes aside, Writing Studio is the perfect pick for anyone looking for a simple content writing service that isn't about glitz and glam but actual content creation. On their website, they've divided their services as blogpost writing, SEO writing, etc.—the choice is yours for the taking.
Pricing
Writing Studio charges clients on a per-word basis.
Here's where it gets really interesting: the more words you order, the less you'll pay.
So if you order a 1,000-word article on the "The What, Why, and How Content Clusters Strength SEO," for instance, you'll only pay $0.20 per word. But if you order 10,000 words or more on the same title, you'll pay just $0.125 per word.
Scope of Work
- Blogposts
- Ebooks
- SEO copy
- Scriptwriting
- Technical writing
- Newsletters
- White paper writing
- Press releases
10. Eucalypt Media: The David in the World of Goliaths
Last (but certainly not the least), we have Eucalypt Media.
In a list largely dominated by big players with entire armies of writers, this custom content writing service stands out for one particular reason: they're intentionally small, so you'll always feel like a valued client to them, not just a number.
Plus, they rarely (underline never) preach water and drink wine—especially when it comes to thought leadership content. The agency's founder, Kathryn Hawkins, frequently contributes to world-renowned publications like Inc. magazine and ranks among the top content marketers to follow on social media.
Pricing
Eucalypt has three plans to pick from:
- Results-oriented content marketing retainers: Starts at $3500/month; varies greatly based on the scope
- A la carte content creation and execution: Starts at $5,000/month
- Thought-leadership campaigns: Starts at $5,000 for a one-time campaign or $1500/month for retainer-based pricing
Scope of the Work
- Website content
- Social media posts
- Blogposts
- SEO content
- White papers
- Ebooks
- Infographics
- Case studies
- Solution briefs
- And more!
Who Said You Have to Choose, Anyway?
When you talk about content writing services, what's good and what's not is totally subjective. But if there's one content agency that's absolutely deserving of your attention and consideration, it's Zoey.
Where other services scramble to test approaches and snag PR, we focus entirely on copy and content writing—with a depth of focus and diversity of strengths that gain consistent results.
Where others find it hard to navigate complex industries, shifting campaigns, and nuanced voices, our experienced writers install confidence and clarity across all your content writing dimensions from the get-go. We've built our mastery brick by brick—and the only thing left is for you to reap the rewards.
Where others require excessive handholding and mountains of briefs to get started, our content development pros bring forth built-in oversight and a hawk-eyed focus on content quality. If a specific piece of content isn't on-strategy and on-brand, we'll never allow it to get to you. Simple as that.
Talk to us today, and see if our highly qualified writers can make a difference to your team.
Photo by Andrew Neel on Unsplash. Thanks, Andrew:)
