How to Write a Product Description for Amazon that Ranks Highly and Drives Sales

Amazon is unlike any regular marketplace. You do not sell by being loud or flashy but rather by convincing potential leads with a great picture and an even greater product description. Writing a good product description--like these ones--for Amazon requires skill. You need a writer who understands how to make a potential buyer feel like your product would benefit them a great deal.

 

Amazon is the leading online retailer in North America, commanding 37.9% of the market share. In the last months of 2021, third-party sellers received 56% of paid units. As a third-party seller, you lack Amazon's brand trust and credibility. What you do have is a chance to earn that trust, equity, and sell through your product description. 

 

 

 

 

 

 

How to Write an Amazon Product Description that Sells

 

A product description is such a powerful tool that it can take a customer through all stages of their purchase journey. 

 

An efficacious product description is one that has been ingeniously written. At Zoey writers, we have had our fair share of clients from Amazon seeking the services of our ever-enthusiastic product description team. Below are

some of the not-so-secret tips that have worked remarkably well for us thus far.

 

1. Write SEO-Optimized Descriptions

 

Your product competes with thousands of others for visibility. Fortunately, strategic SEO boosts product ranking. SEO optimization works because Amazon uses an SEO algorithm to aid customers in their search. The right keywords in the sales page content educate the algorithm about your products' categories. 

 

Here's you full guide to product description SEO.

 

Include the keywords in your title, backend search terms, and points in bullets for best results. The other factor that determines your SERP ranking is your short-term sales. 

 

2. Put Yourself in the Customers' shoes

 

There are three types of customers worth knowing. Each type comes with their objectives and habits. Need-based customers shop for a specific product. They only buy after doing due diligence. On the contrary, impulse buyers buy on a whim. They enter the site with no product in mind then just go with the flow. Discount seekers are somewhat similar to their impulsive counterparts. They shop with an eye out for crazy deals and discounts. 

 

While there are different types of product descriptions, an effective product description shows each type of buyer why your product is the yin to their yang. It:

 

  • Demonstrates the usefulness of your product to the need-based customers.
  • Awakens the shopping bug that so often bites impulse buyers.
  • Convinces discount seekers that getting your product at the set price is a steal.

 

 

 

 

 

 

3. Cover all the Bases

 

A product description ought to be a one-stop shop for all the questions a customer would have. Note all the features of your product, even the complex intricacies. 

 

For instance, are you selling a microwave oven? Note the model, name, brand, color, material, human interface input, installation type, size, weight, and power levels. 

 

Including all the necessary information while keeping your word count below the required 300 words is a feat only good writers can accomplish. Zoey writers will manage to throw in enough keywords as well. 

 

Break down a lengthy description into bullets for easier readability. A fast read is more likely to actually be read.

 

4. Adhere to Amazon Guidelines on Product Descriptions

 

Amazon's seller central details policies for writing product listings. The guidelines are enforced to create a positive customer experience. The rules are as follows:

 

  • Avoid using any kind of code, e.g., Java.
  • Read the Amazon Quick Start Style Guide to know the recommended way to write the brand name, manufacturer's name, and title, e.g., your title must have at most 200 characters, inclusive of spaces.
  • Do not include your contact information like phone number, address, or website link.
  • Refrain from asking a customer to leave a good review.
  • Keep away from any content that may be deemed as pornographic, indecent, or disrespectful.
  • Avoid spoilers when listing a book, song, or video.
  • List all products under the correct categories.
  • If your product requires another to function fully, ensure you say so.
  • Include photos that meet Amazon image requirements.

 

The stakes of failing to follow the aforementioned rules are too high. Amazon may revoke or suspend seller privileges of anyone found culpable. Zoey writers are required to have these guidelines at their fingertips before putting pen to paper on any Amazon product description.

 

5. Finish with a Creative Call to Action (CTA)

 

A CTA may just be the finishing touch you need to convince a customer to proceed to the final check-out. In case you have incentives like a discount or a big giveaway, this is where to put them.

 

Add glitz to your CTA. Use it to make shoppers feel like the best time to buy from you is now.

 

What is the Impact of a Product Description on Sales?

 

40.5% of online shoppers are driven to Amazon by product reviews and recommendations. A well-written product description, therefore, increases sales. It does this by providing all the information a buyer needs. 

 

 

 

 

 

 

 

A product's picture only makes use of the sense of sight, and not entirely. Let's say you are selling the dress above; a picture only provides information on the color and design. But the customer will want to know the size, length, fabric, texture, washing instructions, finishing, and appropriate occasions.

 

Another perk of a detailed product listing is the reduction of product returns. Thanks to the comprehensiveness of the descriptions, the buyer gets to make an informed decision prior to the purchase. 

 

It is imperative that you provide the correct information on your product listing. 50% of buyers have ever returned an item they bought online because of disparities between the description and the product.

 

Outsource all Your Product Description Needs to Experienced Writers from Zoey

 

It is apparent that you cannot take chances with your product descriptions. But as an entrepreneur, you already have enough on your plate, from inventory management to finances and even human resource management. 

 

But if you aren't convinced already, here are some more reasons why you should hire a product description writer. 

 

Let professional Zoey Writers handle all your product description needs. We are efficient, always available, and committed to churning out nothing but top-notch product descriptions for you. 

 

Photo by Sunrise King on Unsplash: Thanks Sunsrise King: )