Product Description SEO: Get Found By Online Shoppers

Crafting SEO-friendly product descriptions is both an art and science. But nailing it right isn’t a walk in the park, whether you're a content marketing guru, expert product description writer, or business owner.

On the one hand, Google and other search behemoths can penalize you for any glaring mistake. And on the other, your copy may not gain any traction if it doesn’t tick all the boxes.

So, what are the tried-and-true SEO optimization tricks to rank your product descriptions among the top 3 search results, attract traffic, and increase your conversion rate? Let’s discover them:

1.Conduct Keyword Research

If you're writing product descriptions for Amazon, or shopify, what are people typing in Google’s search box when looking for products you sell? Get rid of guesswork by researching a wide range of relevant keywords.

It’s the right step towards optimizing for relevant phrases your target audience uses to find your offerings.

Spy your competitors’ keywords and those that can work for you. That’s where tools like Ahrefs and SEMrush come in to make the spying and research a breeze.

Suppose you’re looking to attract local buyers to your men’s clothing store in Dayton. The keyword “men’s clothes” won’t cut it. Your best bet is to use location-specific key phrases like “buy men’s clothes in Dayton.”

You can also aim at ranking for super-specific keywords like “men’s faded jeans,” “men’s t-shirts,” “and “men’s leather jacket,” all within Dayton.

Look for key metrics like search volume, cost per click, keyword difficulty, and related keywords. You can befriend SEOquake Chrome extension here.

2. Craft a Unique Copy

Some lazy brands (we know you aren’t among them) write a single copy and slap it across all product pages of items with the same function. Others even copy the manufacturer’s description word for word and make it their own!

Google frowns at this shortcut since it’s bad for the user experience. The result is poor search ranking.

Here's your ultimate guide to writing the best product descriptions. 

From product titles to the last word, your content has to be unique. Is your plate already full with other crucial tasks? Hire an experienced product description copywriter at Zoey Writers who knows what works and what doesn’t work. The resultant SERP rankings, skyrocketing ROI, traffic, brand awareness, and sales will be worth your investment.

3. Can’t Avoid Duplicate Content? Use Temporal “no index” Tags

But duplicating descriptions may be unavoidable if you have hundreds of almost similar items that need to be uploaded quickly. Creating thousands of product descriptions quickly may not be realistic.

That’s where you get technical- add the “no index” tag to such pages, so Google’s radar doesn’t snoop them.

But be sure to make the “no index tags” temporal as they prevent the pages from being discovered for ranking. The trick is to try crafting a handful of product descriptions every day, prioritizing the highly sought-after products, and chipping away until every page gets its own unique copy.

4. Craft for Real People

Here’s where some businesses miss the mark. Most strive to appease the bots that dictate ranking on search engine results pages.

But since Google isn’t as dumb as it used to be, we can no longer game it to scoop that envious position. In fact, it gets smarter each day, ranking content that is natural and useful to humans.

You see, these search engine behemoths strive to serve people exactly what they’re looking for. So craft a compelling product description that educates, informs, and helps the users solve their pain points.

Before writing, go through the existing reviews about similar or current products. It’s a front-row seat to your target audience’s displeasure or satisfaction about existing solutions.

Look for those specific words and shortcomings that crop up more frequently in those reviews. Then exploit them in your copy.

5. Be Mobile-Friendly

Talking of real people, the hunt for products is increasingly going mobile. In fact, Statista reveals that more than 50% of online sales happen through mobile devices, and shoppers on these gadgets are now propelling a huge chunk of e-commerce growth.

So follow them there with mobile-responsive designs and exceptional product content.

• Save your mobile shoppers the pain of looking at prolonged titles and descriptions
• Images should load quickly and properly
• Design in common mobile gestures, such as zooming and swiping of photos
• On the add-to-cart page, eliminate the pain of scrolling back and forth to see full information. The page should fit perfectly on a single mobile page

6. Link Product Features to Benefits

Let’s face a harsh truth: People don’t care about your brand or offerings. They only care about themselves and how you can solve their problems.

Selling summer dresses? Provide product specifications such as measurements, styling ideas, and types of fabrics. For instance, highlight the shoes and hats that fit well with that winter dress. You can also recommend some of the events or the days of the week they can shine in them.

But what if your close competitors are implementing the same things?

The trick is to write about the key features, benefits, plus the product’s practical use. Unearth those selling points that set you apart from the competitors.

After all, Google loves valuable content that stands taller than the rest.

7. Stick to Your Brand’s Voice

Your brand’s tone matters a lot in your product content. Its uniqueness helps the copy be heard above the internet noise and clutter.

And Google will love that originality and uniqueness, awarding you with great rankings.

8. Tell a Story

People love stories. Tell them a relatable product story, and they’ll stay glued to the end.

We see you wondering, “But I’m a poor storyteller?”

But you don’t have to be a guru in the world of fairy tales. Simply highlight how the potential buyer can use your item. GearBunch’s Halloween leggings’ copy gives us an excellent example:

The copy suggests how and with what the shoppers can wear their leggings to bring out their best version. Now, that’s storytelling.

9. Avoid Keyword Stuffing

It’s our human nature to go full throttle on something nice and promising.

You’re thinking- “Let the keyword go to the introduction and the next line. Heck, placing it in the 1st and 2nd subheadings will work wonders. How about slapping it on every line? Yep, my content will outcompete others and bring in a high conversion rate.”

But over-optimizing your product description with a few keywords will only backfire. Use the same keyword more times than appropriate in a copy, and Google will send your page down the ranking.

You (and we) don’t want that knock-out to happen. So supply your product pages with enough content- If your product pages have thin content, keyword stuffing is bound to happen.

Then, place the keyword once in the:

• Meta description
• Alt image tag
• The product page’s URL
• Product description title
• Product details and body copy (twice)

10. Optimize Product Photos

Page load speed is among the key factors affecting search rankings- Pages with large images rank poorly due to slow speed.

So ensure you’ve optimized your images’ files sizes before uploading them to your website. Tools like Image Compressor will come to your aid here.

Google reads only text, so be sure you’ve provided ALT text to your images and video. Throw in long-tail keywords and image titles to boost chances of high rankings. also, ensure there’s no duplication in image titles and ALT texts, especially if your online store has many products.

11. Avoid Block Texts

Google adores readability because humans love it too. Short paragraphs make skimming and in-depth research a breeze.

On the other hand, large blocks of words scare prospective buyers away, leading to high bounce rates.

The hack is to stick to 2-3 lines per paragraph and highlight core features using bullets. The excellent scan-ability and digestibility will keep readers glued.

12. Keep it Short & Sweet (KISS)

How long should your copy be? There’s no consensus on the exact range for the number of words.

The best copy is:

• Long enough to cover the important items, but
• Short enough to keep it interesting

Don’t spare any fluff in your copy. Get rid of meaningless words to save the buyers their precious time. Also, get down to the nitty-gritty first (adopt the inverted-pyramid structure).

13. Stay True to Your Products

As you pump creativity into your product description, remain realistic and avoid over-the-top, untrustworthy claims. You don’t want to harm your brand’s first impression, website trustworthiness, and relevancy.

An exaggerated description is also a sure way of earning you bad reviews from unhappy shoppers.

For instance, have you just dipped your toes into the online ocean? You shouldn’t claim that your offerings are top of your niche.

Instead, outline those specific features that your close competitors lack. Even so, remain realistic and trustworthy.

14. Keep Seasonal & Out-of-Stock Pages Up

Now, this idea might sound counterintuitive. Who wants to disappoint their customers by showing that a highly sought-after product is unavailable? But let’s explain.

Taking down a page and putting it back up again can hurt your SEO efforts and ranking. So if you ever plan on restocking the product in the future, leveraging the work you’ve already done is the most sensible thing to do.

Here’s the trick- Perform some link building by recommending alternative items within your product catalog. When a shopper encounters an unavailable product, they’ll more likely go to the suggested substitutes.

No Time for the Writing & SEO Stuff? Hire Zoey Professional Writers

Your product description should provide shoppers with useful information while striving to rank top in your niche. But weaving an effective product description can be a 24/7 hustle, preventing you from taking care of other business tasks.

Should you even master all these or should you just hire a product description writer to help you?https://zoeywriters.com/blog/64/product-description-writer-a-nay-or-yea-for-your-marketing-campaigns

That's where Zoey's product description writing services step in. Our experienced writers provide rich product descriptions with high-quality content to help you net in your target customers. Plus, we offer:

• Unlimited revisions
• Timely delivery (quick turnaround)
• Keyword-rich content
• Visual appeal and more!

Check out our product description writing services and let our SEO product descriptions writer take care of your copy and SEO as you focus on what you’re best at. Hire us today.

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