25 of the Best and Most Inspiring “About Us” Pages

The best about us page is like a window behind a company's corporate veil. 

Such a page showcases personality, drive, and the mission and vision that guide an organization. That said, writing an about us page is often the most daunting task for business owners.

It feels like being asked to "Tell us about yourself" in a job interview in more ways than one. 

You have so many things you wish to say but so few ideas on how to say them.

But even the most daunting tasks need to be done. In fact, skimping on your about us page should not even cross your thoughts.

A Customer Trust research by Shopify found that customers head to your about us page to discover and learn more about the brand and people behind the products. 

So yes, your about us page is significant in communicating these two things to your customers and target market. 

Now that we know why they are important, what should you include in your about us page?

A good about us page is a mix of personality, value, functionality, and personal storytelling. 

Combining all these elements will give you a holistic about us page that tells your customers who you are, what you do, and how you do it. 

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Here's What to Include on Your About us Page

State Your Why

What drives you? 

What's the objective behind your company, your products, and every little way you handle your business? 

The easiest way to answer these questions is through the mission and vision section of your about us page. 

Your mission outlines your company's objectives and how you'll get to them. Your vision outlines where you aspire to be as a brand.

What's Your Personal Story

Stories work in an almost funny way. They make us feel instantly connected to the person narrating or writing the story. 

In fact, according to studies, sharing stories with your recipients releases oxytocin, a hormone that makes them feel more connected to you. 

In other words, by telling your story, you are building this connection and trust with your potential clients. You show the personal side of your brand, which helps you break the monotony of the corporate picture.

Show Your Growth

Your about us page is the place to show your brand's evolution. Talk about your progress over time. Talk about how your strategies have changed. Talk about the changes in leadership, products, and any other transformation that has happened. 

Who do You Serve?

As seen in the Shopify study above, people come to your about us page to learn what you do. That's why you need to explain the type of people, market, or industries you serve.

What you offer

Explaining what you offer is not only limited to the landing and product pages. 

It's also an essential element of your about us page. The what you offer section should be short and give an overview of what your product is about, plus how it's used.

If you include these 5 sections, you're ready to create an about us page.

But, to make your experience even easier, here are about us page examples to inspire and get your creative juices flowing.

25 Inspiration-Worthy About Us Page Examples

 1. SkinnyDipped

This healthy snacks brand has an about us page that oozes personality. The page is playful in both copy and design. SkinnyDipped about us page introduces you to the founders immediately you land on the page. 

Then, they take you through an inspiring story of how it all started— careful when reading it. You might shed a tear. 

The brand also uses a couple of collage-like photos to introduce the founders and the inspiration behind starting their brand.

The mission and values section is brief, original, and, you guessed it— inspiring. 

The products are also well-articulated, and overall, the page is original, interesting and informational, which are all the things you want your page to be. 

2. Notion

The page starts with a quick story of how humanity ended up with the jumble of all this information we have to keep tabs on. 

Then, they show how Notion came into the picture, who their solution is meant for, and even a couple of examples of how you can use Notion. 

When you're done reading the story, you have a clear picture of what Notion is and what you can use it for. 

Notion's about us page also employs a clean design that's clutter-free and easy to navigate and has lots of white space. 

Instead of the usual colored images, Notion's about us page utilizes monochrome illustrations.

3. The Hustle

The Hustle is a business news email newsletter and a brand by Hubspot. Their about us page uses a simple design but is effective and straight to the point. 

This brand is often witty, sarcastic at times, and deeply personal. You can see their personality shine throughout the about us page copy. 

They have also included a customer testimonials section at the bottom, which is sure to build credibility with their target audience. 

The page also clearly explains what The Hustle offers and who it's meant for. Finally, they have a soft call to action (CTA) inviting you to read the latest in their newsletter. 

While your about us page is not a place to sell, don't leave the money on the table by failing to include call to action buttons. Just don't be extra salesy. 

4. Boohoo

Boohoo is a women's apparel brand. They employ lots of visuals, color pops, and upbeat copy in their about us page. 

They start with a catchy, well-thought mission statement, "The Brand Behind the Clothes Helping You Do Your Thing," before giving a brief overview of their why, philosophy, and finally, their take on social responsibility. 

This structure works because it keeps the reader moving from one part to the next without friction. 

Another awesome design element of this about us page is the timeline design of how Boohoo has evolved. 

This about us page speaks the language of their target market, the Gen Z and millennials. It also highlights one issue that their audience cares about— social responsibility.  

5. Elf Cosmetics

Like the brand, Elf's Cosmetics about us page is expressive, bold, and yet, communicates succinctly. The brand uses short sentences and direct copy to communicate its values and overall mission. 

Elf Cosmetics includes social proof through testimonials which shows the target audience what they stand to get through this brand. 

Overall, this about us page is an excellent example of a brand that knows its target audience. And they demonstrate this through bold colors, copy, and imagery. 

6. Guess

Guess is a high-end fashion brand that has been in existence since 1981. The brand is a household name, so Guess' about us page focuses on how the story began. 

But, interwoven within the story is the target customer of Guess, their values, and mission. This about us page is pretty standard, but it accomplishes what an about us page should: Give a peek behind a brand and its products.

7. Gymshark

GymShark is a gym accessories and brand apparel company based in England. Like Guess, this is a household brand known around England, so Gymshark takes a standard approach on their page.

The about us page starts with the cool story of Gymshark's roots, how they progressed, and the brand's mission. 

Further down the page, the brand introduces the team, primarily top management, and ends with their core values.

While it's a simple about page, readers know what Gymshark is about and what the brand offers. 

8. Grow Ensemble

Grow Ensemble is an online space that covers sustainability in business. Their about us page is mostly text, but you can't miss the playfulness within the copy.

The brand also includes a section introducing all the team members, from top management to contributing writers. This page works because although it's simple, you easily understand what Grow Ensemble does and why they do it. 

Another element that sets the page apart is the social media links.

 If you aim to grow your social media followers, ensure you have such buttons in an easy to access section on your page. 

9. SEJ Journal 

Search Engine Journal covers best practices in the SEO community. Like Grow Ensemble, SEJ journal's about page is mostly text. 

However, they have all the necessary sections like the company's team, social proof, and what they can do for you. 

This page is the perfect example of a page that's effective without many bells and whistles. 

10. Purple Rock Scissors

This creative agency brand takes openness and playful design to a whole new level. You're pulled in by the bold values presented in an interactive format from the moment you land on the page.

Each sentence takes you to the next line, and the mix of color schemes, more interactiveness, and bold words keep you scrolling down. 

They also emphasize what the team at Purple Rock Scissors means to this brand and why. This is a creative way to win over talent while impressing target customers.

11. EIGHT Hour Day

The about us page by Eight Hour Day embodies playfulness and fun. 

You can feel the infectious excitement radiating off Katie and Nathan, the two founders of Eight Hour Day. 

The page starts with a smiley, happiness-filled photo of the two founders. When you scroll through the pictures, you find this concise copy explaining what the brand is about and the mission.

This page works because it's full of personality. 

The concise copy is direct, and it's easy to interpret the who, what and how. Finally, the email address provided gives readers a simple way to take action. A contact form is also a good alternative.

12. HERoines INc.

Immediately you get onto this page, you're welcomed by these warm, cozy, and calming neutral and earthy colors.

The design is easy on the eye, the imagery captivating, and the copy engaging. 

This about us page takes you on a journey of what HERoines is all about, how it came to be, and finally, the founder's story. 

The CTA, "Donate," is also pretty clear and always visible as you scroll down the page, yet, it's not in your face or annoying.

13. Gumissig

The copy that first catches your eye on this page makes you want to laugh out loud. 

Gummisig is a designer, and he is funny and expressive, as shown in his about page copy. He also speaks of himself in 3rd person at the beginning, which makes the copy hilarious and engaging, pushing you from one section to the next. 

By the time you're done reading, you'll know how he got into web design, why, and the clients he's worked within the past. 

14. Anton and Irene

This is one of the best interactive and creative about us pages we have seen, hands down. 

It's off the charts unique and quickly shows you what type of brand Irene and Anton are. It's also quite playful, and you can't help but keep moving your cursor to get to the next section to see the next design goodie. 

And that's what you want your about us page to generate— interest and value. 

They also have a what we love doing section where they list out the services they offer. In an instant, you know that they focus on UX, photography, video, and speaking events.

Anton and Irene introduce some big-name brands they've worked with, including Google, Apple, Redbull, Netflix, and Nintendo, to add more proof of their capabilities.

Finally, they include an awards section listing out the awards they've received over the years…and they are a whole lot.

15. Giphy

Like most people, you probably love gifs. A few seconds and you get to communicate what you wanted to say in the most accurate short videos.

Giphy, the company behind most of the Gifs we see floating around online, does impeccable stuff with their about page.

They use a mix of text and gifs to tell their brand story, mission, and values. The about us page also places a significant emphasis on people, and relationships, something their target customer values. 

Plus, Giphy's use of gifs for the team section makes the brand feel fun, witty, and wholesome. 

16. Smart Passive Income

The brainchild of Pat Flynn, Smart Passive Income follows the standard format of writing an about us page.

 It starts with a full-width photo of the team and a direct introduction to what team SPI does. 

Then follows a story of how Pat Flynn started SPI after being laid off. But since the story is a handful, they link out to Pat Flynn's website, where you can read the whole story. SPI also includes the mission, vision, and values section on their about us page. 

What I like about this page is the subtle CTA to subscribe and the no-fluff copy used.

17. Toy Fight

Design agencies seem to be winning the most creative about us page designs. Toy Fight is one of them. 

Their approach to an about us page is fresh, unique, and thoroughly engaging. 

Action figures represent the two founders, and the imagery takes us on a journey, introducing us to each designer, their years of experience, and specialization. The bright colors are also bold and consistent with their brand, catching your attention fast and easily.

This is one of those pages that instantly shows you what a brand is about.

18. Coschedule

The tone is soft, the colors warm, and the copy brief. 

In a world where attention spans are low, these pages exemplify how an about us page copy should be.

 The sentences are direct and short, making it easy for you to move from one section to the next. 

Sections are also clearly divided, and you can scan easily to read more about what you want to know. 

They make the brand feel more personal with team headshots and, finally, office photos. 

And to top the icing, Coschedule offers you a free trial of their product.

19. Jasper AI

Jasper AI's about us page focuses on the team. And they're in the right direction. After all, the people make a company. The page starts with an intro to the team, the story, and finally, a timeline of the evolution. 

20. Hubspot

You expected this one, didn't you? 

Hubspot is both ambitious and personal, and it's clear from their about us page. Their mission, "Helping Millions Grow Better," is not only profound but also instantly captivating. 

The brand's about page has everything from their story to their history to their products. 

Even better, they have included these hard to ignore numbers like their employees, customers worldwide, and trained/ certified professionals.

The page ends with a personal touch by including a quote from the founder, Dharmesh Shah.

21. Grammarly

Grammarly is a brand used by many, from Gen Z students to business professionals, to Academics. 

Even with the complex customer base, their about us page has achieved the perfect balance of professionalism and approachability. 

Grammarly uses direct copy and lots of whitespaces to tell the story, outline the mission, and finally, give an overview of the product. 

It's a perfect example of fitting everything about your brand into a single page without fluff or clutter.

22. Pocket

This website bookmarking brand showcases its personality through playful and colorful design. 

The page majorly focuses on introducing their product and how to use it. Even if they don't have a team section, you can still feel the personal side of Pocket through their copy and design. 

23. Constant Contact

This email marketing service brand makes its about us page lively with short snappy sentences, communicating value immediately, and a well-told story that puts the company's mission and vision at the center.

Overall, this page is solid, easy to navigate, and delivers value to the audience by showcasing the brand's mission and product. 

24. Zappos

Sometimes it's not reasonable to fit your whole story into a single page.

Like Zappos did, you can communicate your most important details and then link out the rest of the information to the detailed version.  

Zappos' about us page structure works because it prevents too much clutter and information overload.

25. Go Pro

Who said text is the only way to tell your story? 

Go Pro understands there's another way and takes advantage of this. They have a quick version of how Go Pro came to be and then embed a video focusing more on the product, its benefits, and how it works. 

You can use this structure if you have many aspects of your brand to communicate. Plus, it's a fun way to showcase your brand and the people behind it. 

Key Takeaways from these About Us Page Examples

Be You, Be Unique

Go over the list once again. 

Now, tell me which brands stand out the most. 

Most probably, it's the brands with a unique story and those that let their personality shine through. 

Be Creative

Brands like Toy Fight and Purple Rock Scissors capitalize on creative designs and copy to attract the attention and interest of readers.

Go beyond the norm, and let creativity shine through if you want to be remembered.

Show Results

Readers come to learn more about your brand on the about page. They also want to see what your brand can do for them, so show them what your product has helped others achieve. You can do it through customer testimonials like The Hustle or numbers, like Hubspot.

Tell Your Story the Right Way

If you still feel like you're in an interview room being asked to "Tell us about yourself," we get it. 

Sometimes, you need another perspective to tell your story the right way. 

Zoey is that other perspective. We can help you bring out your brand's story in a way that is both enchanting and still valuable to your audience.

Shoot us a quick email, or check out our website content writing services and let's start writing your own unique story.