Top 10 Different Types of Backlinks That Supercharge Your Success

Different types of backlinks and content can supercharge your SEO efforts. In fact, Google judges your site by the type of companies linking to it. 

High-quality backlinks can help your website swim to the top. On the other hand, low-quality, high-volume backlinks are a recipe for sinking to the bottom of the clutter, hampering your SEO efforts.

So, how do you know if your backlinks sing? 

It all boils down to your linking website’s quality plus authority and whether it encodes your link with a “do follow” status. Your link’s location is another factor you can’t ignore.

Want to skyrocket your link’s performance? 

Strive to have it posted within the main body of an authority website and ensure it has a “do follow” status. 

Let’s dive right in and discover the types of backlinks that deliver results:

Before we get into the details, check out this post where we define backlinks and describe  their importance in SEO. 

1. Editorial Backlinks

Editorial backlinks are the most lethal arrows in your link-building quiver. They occur when someone adds your page’s link to their original and valuable content.

Get as many editorial backlinks as possible, and Google will consider you a guru in your niche. 

Your best bet is to create 100% original, shareable, fresh, engaging, and top-in-class content. We’re talking about unique case studies, tutorials, guides, and more. 

Other content creators in your niche are always hunting for such content to share with their audience. So give your content the legs and wings to go viral. 

2. Guest Blogging Backlinks

These backlinks are among the best that deliver gold. Plus, they offer a win-win opportunity- website owners get fresh content that packs a punch, and you get high-quality traffic from an authority website in your niche.

The trick is to hunt for high-authority and trusted sites in your niche. Then contact the blog owner, offer them a free and original blog post, and request them to add an editorial backlink to your site. 

Start from low-hanging fruits as you eye the big fishes. They should:

• Have a robust link profile
• Be in your niche or a related one
• Have top-in-class content
• Have attractive engagement numbers- real comments and fans (Are they bots? Run)

A word to the wise: Quality is better than quantity. So stay clear of engaging in a low-quality guest posting frenzy that only seeks to boost your backlinks. 

The behemoth (Google) frowns at that spamming shortcut. 

Are you paying for backlinks? Don’t fall into that temptation. Instead, focus on crafting top-notch content that provides real insight. 

3. Business Profile Backlinks

These backlinks are low-hanging fruits that any business can grab. But stay clear from spam directories and befriend only the most reputable ones. 

Kick-start your business profile back-linking with search engine directories:

• Google My Business: This asset belongs to the sheriff in the search engines world- Google. The behemoth boasts 4.3 billion users globally. So having a profile here can boost your presence on Google maps and search results.
• Bing Places for Business: Bing is another giant you cannot avoid. Every month witnesses it serving more than 850 million users. 
• Yahoo Localworks: Who said Yahoo is in a coma? Not anymore, as Verizon resurrected the giant. A single Yahoo Localworks interface allows you to have directory listings across 70 different platforms. 

Don’t settle in those titans alone. Let your business also have a home in other reputable listings like Yelp, Local.com, Foursquare, and Yellow Pages. Here are more niche-specific sites to consider:

• Seek On
• Medline Plus
• Better Business Bureau
• Pick N Buy
• 411.com
• All Business Now
• Health Fitness Nutrition
• Hotfrog.com
• Vlib
• Clasione
• Best of the Web

4. Press Release Backlinks

Have you just launched a cutting-edge product? Is there something new you’d like the world to know? Congratulations.

Now, craft a press release and generate backlinks using web-based tools like Newswire and PRWeb.

Then let the web do the rest- spreading your good news worldwide. The result is skyrocketed brand visibility and organic search rankings.

5. Social Profile Backlinks

The social media wave is here to stay, so make the most of it. Ensure you have a page on the platforms where your target audience hangs out. 

Flesh out your business page by providing information such as website link, business name, locations, contacts, and operation hours. Some of your profile visitors will click through and land on your website. Plus, your backlink profile will improve.

Want to boost your engagement and backlink game? Your internal team holds that spark that can ignite the whole magic into life.

Whatever your business’ size, your employees can help you get a decent amount of backlinks. An integrated strategy is all you need. For example:

• Set up a Facebook page= 1 backlink
• Encourage your employees to list your company’s website link as their employer on their individual Facebook profiles= 7 links
• Replicate the same tactics on other channels where your target audience hangs out online

Easy peasy!

6. Infographic or Image Backlinks

We know that crafting a case study that addresses your target audience’ issue takes time and resources. And that’s just the beginning- getting people to consume it is another uphill task.

But the results are worth the legwork. Get this:

Incorporating infographics in your blog posts can generate 178% more inbound links. 

Ensure your creation stage packs a punch. Inject vibrant colors and ingenious designs, and more eyeballs will get glued to the end. Plus, a decent chunk of the readers won’t keep the data to themselves (sharing is caring).

Having unique data is important. But it’s more important to weave that data into a fun-filled, easy-to-digest, and engaging design. 

7. Reddit or Quora Backlinks

These two are leviathans in the social sharing world. People flock here to get answers to their pain points because it’s where real people with real-life experiences do the talking. 

Sure, backlinks from such sites might be low-quality in the eyes of Google and other search behemoths. But make no mistake- you can drive a swarm of traffic to your website if you play your cards well.

Head to the site and hunt for those questions in your area of expertise. Does the same question pop up repeatedly? Then it’s time to weave your thoughts and expertise into in-depth, original content (such as a blog post, webinar, or whitepaper). 

Spice up your answer with ingredients like:

• Compelling visuals
• Latest research and statistics
• Actionable tips

Whenever the same question appears again, provide an overview of your article. Then throw in a link to your content for readers desiring to dive deeper for more gems. 

Be sure to spit gold throughout your content. The result will be loads of organic traffic, praises, and extra backlinks. 

8. Blog Comments

Blog comment link building was a darling to many until 2005 when Google’s no-follow link came into force. The tactic involves commenting on blog articles and including a keyword-rich anchor text containing your webpage link.

Eventually, the blog commenting turned into an automated frenzy. Website owners had to deal with the headache of comment spam.

But blog commenting is still powerful if you play your cards like a pro. Here are the tried-and-true hacks: 

• Don’t go overboard. Spammy comments go against Google’s rules
• Only engage with relevant and authoritative sites
• Leave only insightful comments that are relevant to the topic

Stay clear of blog commenting automation software and spammy sites. Also, avoid leaving an avalanche of comments on every site you visit. 

9. Testimonial & Review Backlinks

Was a website’s product or service worth your money? You can leave a hearty testimonial on the seller’s website. 

Don’t forget to add your website link. 

Here’s another review link’s opportunity: Satisfy your customers, and some might leave reviews on other platforms. They can include your website’s link to help readers know the brand behind all those praises. 

Remember to keep everything natural and organic. Avoid exchanging a free item or money in exchange for a link. Gaming the system by exploiting link-building tactics could earn you a penalty for link schemes.  

10. Resource Page Links

Resource pages allow site visitors to dig up more insights about a topic. The web owner can include links to other pages and websites to aid their audience’s hunting spree. 

You know the drill: Supply only the crème de la crème content that websites will want to grab and use as a rich resource. Let the blog articles, webinars, whitepapers, and other pieces of content earn the term “resourceful.”

Also, only engage authoritative and relevant websites.

Zoey Writers, Your Link-Building Friends 

Link-building can be a slippery, time-consuming, yet a necessary strategy. Create or befriend low-quality, high-volume content, and Google will ban you from its top positions. Strive to craft high-quality ones, and the job becomes a 24/7 affair. 

But with Zoey Writers, you can leave the legwork to us and focus on closing sales. We help create content and backlinks that provide in-depth gems to hungry readers. Our team knows what delivers and what doesn’t, from editorial to comment backlinks. 

You can count on us not to spam the internet with spam links. Get in touch today, and let’s kick-start your link-building journey. 

Photo by Luke Chesser on Unsplash. Thank you Luke!